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Cash App already handles a lot of your finances. From money transfers, debit cards, to investments and even tax filing, the platform does nearly everything. Now, it wants to take over another regular part of your life. The company has announced Cash App Mobile, a new unlimited 5G phone plan priced at $40 per month, with taxes and fees included. It runs on AT&T’s network and is powered by Gigs, a company that helps brands launch embedded mobile services. The plan is launching as a pilot for select Cash App users, with wider availability planned in the coming months.
The app you use to split dinner now wants to run your phone
Cash App Mobile includes unlimited 5G data, talk, and text, along with unlimited HD streaming, 10GB of monthly hotspot data within the US, and data roaming in Canada and Mexico. Cash App is also emphasizing the lack of long-term contracts, credit checks, and store visits. The company is advertising it a bit differently from a traditional carrier plan. It is designed for what it calls “Modern Earners,” including young adults, underbanked consumers, and gig workers who may not have steady income patterns but still need reliable connectivity.
The company stated that millions of users already use the Cash App Card to pay phone bills. So it basically saw a recurring payment flowing through its platform and just decided it would rather be the one selling the service.
Owen Jennings, Cash App’s Executive Officer and Head of Business, said the goal is to deliver affordability and convenience by managing mobile service directly inside Cash App. Gigs CEO and co-founder Hermann Frank added that legacy carrier models do not reflect how many people live or earn today.
More convenience for the user
A $40 unlimited 5G plan is not automatically disruptive on price alone. There are already plenty of MVNOs and prepaid carriers that compete in this range. But the appeal is real. For existing Cash App users, managing a phone plan in the same app where they spend, save, borrow, and get paid makes a lot of sense, while the platform gets another subscription-like foothold in users’ monthly lives.
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