Imagine telling ChatGPT to reorder your paper towels or find the best wireless headphones in your budget, and it just handles the purchase without you lifting a finger. That is exactly what OpenAI and Visa are now building toward.

The two companies announced a strategic partnership at the Visa Payments Forum, with plans to bring Visa’s global payment infrastructure directly into OpenAI’s AI agent experiences, including ChatGPT and the Atlas browser.

How will ChatGPT’s payment system work?

The partnership is part of Visa’s broader Intelligent Commerce initiative, which is designed to extend secure payment capabilities into new digital spaces. When an AI agent purchases on your behalf, Visa handles the actual transaction using tokenized card credentials, real-time authorization, and fraud monitoring.

Tokenization means your actual card details are never exposed during a purchase, similar to how Apple Pay keeps your card information private. You also get to set your own rules for things like spending limits, which types of merchants the agent can buy from, and whether certain purchases need your approval first. So you stay in control without having to babysit every transaction.

OpenAI’s second shot at commerce

This isn’t OpenAI’s first attempt to turn ChatGPT into a checkout tool. An earlier feature called Instant Checkout, which carried a 4% merchant fee, failed to gain traction with retailers and was retired in March.

This time around, OpenAI is handing the difficult parts, like fraud detection and dispute, over to Visa, a network that already handles over 300 billion transactions a year.

Visa’s Chief Product and Strategy Officer, Jack Forestell, says the jump from recommending a product to actually buying it needs a completely different level of trust. That said, there is still no launch date, pricing, or even a user interface to show yet.

As AI agent traffic surpasses human traffic on the internet, companies working in commerce and finance are building tools that allow agents to take action on behalf of users at a rapid pace. Days after trading platform Robinhood introduced agents that can trade for users, Coinbase launched its own agents that can execute trades and pay for premium research.

The company said Thursday that users can integrate the agent with their main account and start trading. If users don’t want to give the agent access to their main account, they can choose to have it operate in a separate sandbox.

Coinbase noted that the agent can use tools like Coinbase Advanced, the company’s platform for professional traders that includes extra features like TradingView charts to analyze and execute trades. Users can ask the agent to rebalance their portfolio, ask it to follow an investment thesis and trade on their behalf, or provide advice on a one-time crypto trade.

At the moment, the agent can trade in crypto spot markets and derivatives, with support for equities and prediction markets planned for the future. Coinbase added that it will soon add support for custom limits such as maximum trade size, which services the agent can interact with, and how much it can spend.

Coinbase is taking advantage of the open x402 payment protocol it launched in collaboration with AWS, Anthropic, Circle, and Near last year. Using this standard, the agent can pay for premium research data APIs and on-demand compute for trading insights without requiring any login or subscription. This website lists services that the agent can access through the x402 protocol.

The trading platform has been actively investing in AI tools for the last few years. It launched AgentKit, which allows developers to integrate automated wallets into their apps in 2024. Last December, it added an AI-powered assistant to the app that provides trading tips and financial advice. The company said that the latest agent launch can also work in ChatGPT or Claude through its MCP server.

“Coinbase for Agents is informed by insights gleaned from years of building the agentic economy, and the primary goal is to create agents that can transact. And unlike pure trading platforms, we’re the only one that combines exchange access with a native payments protocol. We’re aiming to build a fundamentally different product for a future where most of the internet is accessed through agents,” Lincoln Murr, Head of AI Product, told TechCrunch via email.

AI companies are exploring agentic payments at a rapid pace through new partnerships. Last month, Visa invested in Replit to power agentic payments for developers. The payment network company made a deal with OpenAI this week to explore similar products. The pace of development in the sector has made global financial regulators take notice. The Financial Stability Board (FSB) said that there should be strong safeguards in place to mitigate AI risks.