Waymo is launching a loyalty program called Waymo Premier, which will offer frequent robotaxi riders a number of perks in exchange for $29.99 per month.

Premier members will be able to skip the virtual line and earn 10% cash back on every trip (and “even more during busy times,” according to Waymo). They’ll also get five free ride cancellations every month, and Waymo says Premier members will even be able to hail a robotaxi in cities where the service still has a waitlist.

Waymo Premier will not be available to riders in Austin or Atlanta, the company told TechCrunch, because its robotaxis are only available via the Uber app in those cities.

The loyalty program is launching as Waymo ramps up its expansion in the U.S., and prepares for an international launch later this year. Waymo is also starting to roll out its newest vehicle, the Zeekr-built van that it calls “Ojai,” in Los Angeles, Phoenix, and San Francisco.

The Premier program could also be the start of a new line of business for Waymo as it scales.

The company’s biggest partner, Uber, has built a sizable revenue-generator with its own program, Uber One. The ride-hail giant said in May that more than 50 million people now pay $9.99 per month (or $96 per year) for a membership. In exchange, Uber offers perks like 10% off of Uber Eats orders or hotel bookings, waived delivery fees, and other third-party discounts and promotions.

Loyalty programs are an even bigger business for airlines. The four biggest U.S. airlines would have each operated at a loss in 2024 if not for their money-printing memberships. The airlines have also shown how loyalty programs can provide value beyond the revenue they generate: During the pandemic, many of them used the programs as collateral to back emergency loans from the federal government.

Waymo said it arrived at the $29.99 monthly price and accompanying perks after considering “direct feedback from our riders on what they want out of a membership.” While it may be three times the cost of Uber One, rider data has shown that people are willing to pay more for Waymo robotaxis than for traditional ride-hail options.

If you already spend a good chunk of your day listening to audiobooks, Audible wants to start rewarding you for it. The company has launched Audible Rewards, a new program that turns your everyday listening habits into perks, discounts, and exclusive goodies.

It is free to join through the Audible app, website, or Amazon.com, and it is available to both Standard and Premium plan members in the US starting today across iOS, Android, and web.

How Audible Rewards actually pays off for you

The program works through several earning mechanisms that stack up over time. Listening Day Rewards lets you accumulate listening days by tuning in for at least five minutes a day, with milestone discounts unlocking along the way. Days do not need to be consecutive, so you can go at your own pace.

There is also a Spend 3 Credits, Get 1 Free promotion for members who like stocking up on titles. If you refer three friends to Audible, you pocket a $15 reward, and each friend you bring in gets $5 just for signing up. Every 12 months, Audible also drops a free credit or voucher as an anniversary gift for sticking around another year.

The challenges and perks that make it more interesting

Beyond the everyday rewards, Audible Rewards includes gamified challenges to keep things fresh. The Multi-Title Challenge awards achievement badges at three tiers: Engaged, Enthusiastic, and Dedicated, depending on whether you finish three, four, or five titles within four months.

At launch, there is also a Harry Potter series challenge where completing all seven Full-Cast Audio Editions earns you an exclusive collectible badge. Members who have been around for a while and enroll within the first six months of the program get a bonus discount toward a future title.

You can track everything through the Rewards Hub inside the app. The program is set to expand internationally in 2027. Audible has been expanding its reach lately, and if you missed it, you can now stream Audible’s best podcasts directly from Apple Podcasts.