Amazon Prime Day is back, it is four days long again, and, for the first time in Prime Day’s history, it’s kicking off in June rather than July. 

So, if you spent last summer waiting until mid-July to buy that thing at a discounted price, you now have about two fewer weeks to make up your mind.

When is Prime Day 2026 sale?

Prime Day 2026 runs through June 23–26, kicking off at 12:01 a.m. PDT on June 23. That brings it roughly two weeks ahead of the Prime Day 2025 sale, which ran July 8–11. 

Amazon has not explained the shift, but I think there’s a reasonable explanation here. Moving to late June positions the event squarely ahead of the back-to-school shopping season, rather than overlapping with it. 

The change, in my opinion, could benefit both buyers and sellers. What’s even more interesting is that you don’t have to wait until June 23 as early deals are already live across Amazon’s devices, books, Audible, Prime Video, groceries, and items sold by small businesses. 

What deals are available right now before Prime Day starts?

If you’re a Prime member, you can save up to 65% on select Kindle, Echo, Ring, Fire TV, Blink, and eero devices right now. In fact, Amazon Haul has deals starting at $1, which, if you ask me, add up quite fast to your cart’s bill. 

Books are up to 65% off in print and up to 80% off on Kindle for the e-reading enthusiasts. You can read more about the early Prime deals here. Apart from these, you should also get deals on products from other brands that the e-commerce platform would either unveil a few days ahead of the event or during the event. 

Prime members in other regions like Australia, Brazil, India, and Japan will get their version of Prime Day later this summer. The event otherwise covers 23 countries including the US, UK, Canada, France, Germany, Italy, Spain, and others.

Google Photos backups are getting a little less wasteful for people who use Takeout to keep their own copy of a photo library.

This is aimed at Google Photos users who don’t want Google to be the only place their photos live, especially anyone keeping a second archive on an external drive, NAS, or another cloud service. Google says Incremental Takeout for Photos will make recurring downloads faster and more efficient once the initial archive is complete.

The first run still includes all selected photos and albums, but later runs focus on photos and videos that were uploaded, backed up, created, or edited since the last successful backup. That’s a useful fix for anyone tired of downloading the same massive archive again and again, but the catch is built into setup, Photos has to be the only product selected in Takeout for the incremental option to appear.

Why does the first backup take everything

The first run is still the baseline, not a shortcut around the biggest download. Google says it includes all selected photos and albums, so longtime Photos users should expect the initial export to remain the heavy lift.

The payoff comes after that baseline is finished. Once Takeout has a successful backup to compare against, the next recurring export can skip unchanged files instead of packaging the whole library again. That should mean fewer duplicate downloads, less wasted drive space, and a backup process that feels less punishing over time.

Why does setup have one catch

Incremental Takeout only works when Photos is the lone product selected for export. Anyone who usually bundles photos with other Google data will need to create a separate recurring export just for the library.

That limit keeps the feature focused, but it also narrows who gets the full benefit. Takeout can make Photos backups less annoying, while broader Google account archives still need their own setup, schedule, and storage planning.

What should local backup users do next

The practical move is to set up a recurring Takeout export for Photos by itself, then treat the first download as the baseline archive. After that, each successful run should make the next one smaller by leaving unchanged items behind.

Google hasn’t provided a broader rollout date beyond the announcement, and exact regional availability isn’t stated. During setup, the key check is simple, the incremental option should appear only when Photos is the sole selected product.