The Esports Foundation opened applications June 11 for a creator program covering the 2026 Esports World Cup and Esports Nations Cup, with rewards the organization values at up to $2 million.
The program grants approved creators the right to rebroadcast selected tournaments from both events on their own channels. Supported platforms include Twitch, YouTube, Bilibili, Huya, and CHZZK, with additional platforms planned.
Content Creators are a Big Part of Esports World Cup Broadcast
About 3,500 creators co-streamed the 2025 Esports World Cup, according to the foundation. It is targeting roughly 5,000 participants for 2026 and says the expansion is intended to reach territories and languages outside its official broadcast coverage.
Participants progress through a mission-and-leaderboard system to unlock rewards. The foundation lists those rewards as gift cards, gaming hardware and consoles, streaming-platform perks, and invitations to attend the events in person. It has not published a per-creator payment structure, and the $2 million figure refers to the total reward pool rather than guaranteed payouts.
The Esports World Cup runs July 6 through August 23, 2026, at Paris Expo Porte de Versailles, the event’s first edition held outside Riyadh. The Esports Nations Cup, a nation-based competition, is scheduled for Riyadh in November.
The creator program follows the foundation’s 2026 Club Partner Program, which provides $1 million in funding to each participating team.
Applications are open through the Esports World Cup’s official site.
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